Happy Friday! I thought it would be fun to share some things I am finding interesting, thought provoking, or just simply fun this week. Enjoy!

I love reading and I love celebrities, so when you have celebrity’s who write books, there is a good chance I am going to read it. Luckily celebrity memoir’s and health/fitness/beauty books have become very trendy so there does not seem to be any lack of content out there. Last night I went to an event by Book Passage to see Anna Kendrick talk about her new book, “Scrappy Little Nobody.” I find it fascinating to watch celebrities in real life. We become so accustomed to the characters they portray on our TV’s or on the big screen and can easily forget that is not who they are as people.  Anna seemed to be exactly what you would expect. Bubbly, confident, full of energy, funny, she was non-stop throwing out zingers and one liners to the audience, however it seemed to be following a well rehearsed “real life” her. I left wondering if there was much authenticity or was it just the version of herself she wanted portrayed. Either way I have yet to read the book, but I imagine it is going to be amusing and filled with lot’s of humor.

Patagonia’s Black Friday sales hit $10 million — and will donate it all–  You know how people have spirit animals? Well for me, Patagonia is my spirit company. I dont know what it is about the brand, especially since I tend to be brand-agnostic, but I have always loved them. My crush started in high school. Anytime I saw anyone was wearing Patagonia I felt like they must be the most adventurous or authentic person out there. In college the admiration continued. I did a whole independent research symposium on outdoor retailers and their efforts on sustainability, which without dating myself was prior to anyone knowing the “Sustainability.” To no surprise Patagonia was leading the pack with all of the efforts. Next I read Yvon Chouinard’s book  “Let My People Go Surfing” right upon it’s release in 2005, fascinated by the man behind the brand. Which if you have not read it I highly recommend! Patagonia continues to impress me as a company. They have a clear cut vision and purpose, which is acted on continuously in their business practices. This year they made headlines by pledging to donate everything they made on Black Friday to help fund over 100 environmentally friendly companies around the world. Now that is something to be inspired about this holiday season!

9 Delicious & Gorgeous Bay Area Cookbooks to Gift This Holiday Season– I love cookbooks! I think there are two types of people when it comes to cookbooks. Those who use them religiously when cooking and try every recipe they can. And then  the second group of people like me who will try maybe a recipe or two, but mainly buy them to look through all of the pretty pictures and keep on a bookshelf to show off. Here is a list of beautiful books for either gifting to yourself or others all from local chefs.

ModCloth’s First Store Is Exactly What Shopping Should Be– This article appealed to me on a few different levels. The first being I work in eCommerce and daily research articles describing what is moving and happening within the segment. Second Modcloth is partially based in San Francisco, so again I found this interesting as the company is close to home. Lastly I personally found it very easy to relate to based on my own personal experiences. 9 years ago I had my first trip ever to Las Vegas with 2 of my girlfriends. Upon landing and checking into our hotel, we decided to go out shopping and find new outfits to wear out for the evening. My girlfriends became ecstatic when we passed by Betsy Johnson. They ran in, grabbing beautiful dresses off of the rack to try on. My stomach dropped before even entering the store. I knew there was not going to be anything in my size, which at the time was a 12-14.  As my girlfriends came out of the fitting rooms sporting their size 4 figures, they looked at me puzzled. Why was I not trying on dresses? I simply explained nothing was really my style and therefore was just passing. This was a bold faced lie! I loved all of the dresses. They were beautiful and it hurt me to not be able to try them on with my friends. Mod Cloth is looking to create a shopping space where all women can feel confident, sexy, and equal. This is a concept I can get behind. It is these small things that may seem insignificant to some, but can be make or break another someone else.